Corporate training fails to change attitude and behaviour because it relies almost exclusively on rules based data and logic.
We have long understood the mechanisms of fear, fight, flight, reward and pleasure and the areas of the brain that control different functions. We have codified the role of leaders, peers and social norms to shape behaviour. We have watched trust being built and destroyed. We have written endless texts on effective leadership.
Our collective knowledge has been developed through observation and inference. We deduced what worked and what did not, but we could not answer the question: WHY?
Neuro-linguistics (NLP), of which body language is a small sub-set, developed practices to improve effectiveness in communications, behaviours and relationships without knowing the exact mechanisms within the brain.
There is more to communication and change than just words and cognitive processing.
Advances in imaging (fMRI) has enabled a growing body of scientific research into the biology of behaviour , that is helping us understand the brain and bio-systems that underpin behavioural mysteries.
Scientists are now unravelling:
- why opinions, attitudes and beliefs are so hard to change
- the role of inheritance, biology – our DNA in:
- belonging and the role of tribes, leaders and peers
- ‘moral’ behaviours
- the role of story in shaping behaviour
We build the latest scientific insights and NLP techniques into our programmes to maximise effectiveness.